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Most people shrug when they hear the word “networking.” Maybe it sounds forced, or like something you have to wear a nametag for. But here’s the truth—networking is just making connections that help you and your business grow. It isn’t magic or some secret society. It’s meeting people, sharing stories, and, every once in a… Continue reading The Importance of Networking in Business

If you’re in sales, you’ve probably sat through pitches that dragged or left you thinking, “What was that even about?” Even experienced salespeople can fall into that trap. But a strong sales pitch makes a huge difference — it can mean the sale or a lost opportunity. Sales pitches aren’t just about rattling off product… Continue reading How to Improve Your Sales Pitch

If you run a business—or even if you’re helping lead a team—you’ve probably heard advice about “setting goals.” Most of us want our businesses to grow and become more successful, but it’s easy to get lost in wishful plans or vague targets. Setting goals that actually work, and that you can achieve, takes more than… Continue reading How to Set Business Goals You Can Achieve

There’s a lot you can control in business—your products, your website, your logo. One thing you can’t script, though, is what your customers say about you online. Oddly enough, those unscripted comments can do more to persuade new buyers than the best ad campaign money can buy. Reading honest reviews feels like hearing the real… Continue reading Why Customer Reviews Are Your Best Marketing Tool

Let’s cut through the fancy talk. If you’re trying to grow a business, who you know can matter just as much as what you know. But a lot of people freeze up at the word “networking.” Maybe it sounds fake to you. Or maybe you just picture awkward small talk at a conference over bad… Continue reading The Importance of Networking in Business Development